As a merchant, retailer,
online store, convenience store, and restaurant, you need a machine or equipment to
process credit card sales. Consumers are becoming more cashless. Personal
checks are high risk, and thus credit cards appear to be the best and safest intermediary.
Merchants normally get direct deposit for funds in 48 hours and customers are
protected from illegal use and fraud.
This intermediary relationship has forced a 2-3% "tax" on all purchases and
transactions. This "tax" of course is being referred to the fee that Visa,
Mastercard, American Express (as highas 4%), and Discover charges their merchants to be
able to accept their cards.
This 2-3% tax is eventually passed on to the customer. Customers who are able to use
their credit cards responsibily benefit, while those paying cash basically gain nothing
for this price increase.
Consumers who use their credit cards, pay it monthly, pay no annual fee and even get cash
back, merchandise rewards or airline mileage reep the greatest benefits. Not only do
they get to hold their cash for extended period of time, but they also get a rebate back.
Merchant credit card machines. Process your credit card sales with these industry
standard units from Nurit and Tranz Hypercom Verifone. Select from thermal or impact
dot matrix models. Save up to 70% from retail prices. Do not buy these
machines from your bank or credit card processor, buy direct from us and save on merchant
credit card processing machines.
Buy the latest credit card processing machines with all the new
features you need. Great for retail, mail order, restaurants, delis and convenient
stores. Choose from Hypercom, Nurit and Tranz Verifone. Full manufacturer's
warranty and refurbished models are also available. Process your Visa, Mastercard
MC, American Express, and Discover Card today.
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News summary:
Source: http://www.forbes.com/business/feeds/ap/2005/02/08/ap1813046.html
Visa USA, the largest U.S. credit card issuer, on Tuesday (2/22/05) reported consumers'
use of debit and prepaid cards helped drive total spending up 19.1 percent last year to a
record $1.045 trillion.
The San Francisco-based company - whose member banks are its shareholders - said the use
of debit cards reached record volumes in 2004 as spending increased 19.7 percent to $346
billion.
Volume on prepaid cards grew 112 percent over last year.
Debit and prepaid cards have been gaining popularity during the past several years as
consumers have begun to prefer non-cash methods of payment and Visa, as well as rival
MasterCard International, have spent more money on marketing these methods.
Visa said it had 458 million cards issued in the United States at the end of
the year, up 7 percent from 2003.
The card giant said it posted double-digit growth in both consumer and
business borrowing during the year.
Consumer credit card sales volume in the United States increased 11 percent
to $51.7 billion.
Visa's results come just days after MasterCard said worldwide spending for
the year reached $1.46 trillion, a gain of 10.6 percent from 2003.
The growth seen in Visa and MasterCard in the United States comes at a time when both card
giants prepare to face new competition.
Last year, both companies lost a court battle which would have prevented member banks from
issuing third-party cards such as American Express or Discover.
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